Because it makes it easier for customers to find you both online and offline, Google My Business, which is now known as Google Business Profile, is crucial for any business. Why it’s important: 

1. Increases Visibility on Google
Your business can appear in Google Search and Google Maps when people search for products or services in their area, making it easier for customers to find you.

2. Builds Trust and Credibility Your company will appear to be dependable and professional with a verified profile that includes photos, contact information, and reviews. 

3. Enhances Local SEO In the local search results, Google gives businesses with a complete and optimized profile priority. By doing this, you can get more local customers. 

4. Customer Satisfaction Customers can call, send a message, or use your profile to get directions. They can also leave feedback, which helps build your brand. 

5. Features Your Company You can highlight your business’s uniqueness by posting photos, updates, offers, products, and services. 

6. Free Tool for Marketing A Google Business Profile is free to set up and maintain, unlike paid advertisements, but it still provide significant visibility.